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91.
Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown substantially in recent years, its empirical study has lagged. This article reports on the findings from a study that employed social semiotic and multimodal analysis to explore text and visual rhetoric as brand construction strategies in publicly displayed university advertisements. After analyzing photographs representing advertising campaigns from 16 different universities displayed in an urban public transportation system, I suggest that universities construct their brand identity through messages that emphasize multiple choices and convenience, but construct success primarily according to corporate standards and values.  相似文献   
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This study examines a pre‐school screening survey battery with an aim to validate it in terms of predicting school performance. Subjects participating in the screening were tested at the end of their first year at school. Analysis of the data, using a canonical correlation procedure, suggested elimination of a number of test items ‐‐ age, sex, age of walking, socio‐economic rating, Draw‐a‐Man Test, balance and posture, body image, perceptual motor match, height and weight. Measures of general ability, visual discrimination, visual reception, general development, receptive language, language concepts and positional concepts were the best predictors of school performance.  相似文献   
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Psychobiology is an area of knowledge that deals with the biological basis of behaviour. Its concretion as a specific area of study originates in the confluence and development of other areas such as physiological psychology, experimental and comparative psychology, ethology, biology and the neurosciences. For some, psychobiology would be that part of the neurosciences that deals with the study of the processes of emotion, motivation, cognition and learning. Others are of the opinion that it covers a much wider area, and that its objective is rooted in the study of all biological mechanisms that govern behaviour — and these, undertaken from a philogenetic and ontogenetic perspective.

In the last decade, we have witnessed the creation of psychobiology departments throughout the world. These departments participate in the teaching of faculties of medicine, psychology, biology and zoology. In some universities, these departments even contribute to the teaching imparted by the faculties of philosophy and educational sciences. Sooner or later, the universities teaching at a distance had to consider the creation of departments of psychobiology to attend to the up‐dating of the curriculum of diversive faculties.

In the National University of Education at a Distance, U.N.E.D. (Madrid, Spain) the teaching of psychobiology is entrusted to a department of the same name which started during the academic year of 1982–83. Even though the experience is very short to be able to advance a complete evaluation, the difficulties encountered in the organization of the form and content of different courses imparted by the department of psychobiology (D.P.) could be useful to the reader. Therefore, these difficulties must be understood within the educational model of teaching at a distance at U.N.E.D.  相似文献   

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This study explores the long-term impact on participation in the Linda Ray Intervention Program (LRIP) for children (n = 54) who were developmentally delayed and prenatally exposed to cocaine. By identifying a group of programme graduates from a high crime/high poverty neighbourhood in Miami-Dade County using ArcGIS 10.2 software, a quasi-experimental design was used to compare children living in this area who participated in the centre-based modality (5 h a day; 5 days a week) to children living in this area who participated in the home-based modality (3 h per week) on their Florida Comprehensive Assessment Test (FCAT) reading and math scale scores in public school. The children who participated in the centre-based modality reported stronger outcomes in both math and reading FCAT scale scores at the p < .05 level and also out-performed their school-age peers on both math and reading FCAT scores at the p < .05 level.  相似文献   
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